About Us:

Sokowatch is transforming communities across Africa by revolutionizing access to essential goods and services. By connecting small merchants to the digital economy, we fix inefficient supply chains and provide services previously unavailable to informal businesses. Sokowatch aims to provide everything a retailer needs, no wholesalers or banks necessary.

Thousands of retailers across Kenya, Tanzania, Rwanda, and Uganda use Sokowatch's mobile ordering and delivery platform to receive the goods they need as quickly and cheaply as possible while also accessing growth financing for the first time. We’re looking to grow our team with highly talented and motivated employees who are excited to work in a fast-paced and dynamic startup environment.

Role: Product Marketing & Training Manager, Reporting to the Global Head of Product

We are searching for an experienced Product Marketing & Training Manager to join our product team. This hands-on leader will recruit and oversee a team of product marketing & training associates across East Africa to create user focused marketing content and train internal users as well as our customers in the field on how to use our technology applications. Essential qualities for this role include obsessive attention to detail, outstanding written and oral communication skills, a strong knack for technical solutions, and the ability to explain how to use them step by step to users with less affinity for technology.

The Product Marketing & Training Manager is the person ultimately in charge to make sure that all new features that are being rolled out are well understood by our different internal and external users to increase adoption, internal efficiency, and customer satisfaction.

Location: This role will be based out of our Nairobi headquarters.

Duties & Responsibilities:

  • Recruit and train a team of marketing & training associates across East Africa
  • Draft release notes for every launch that uses language and imagery that our users can relate to
  • Promote our solutions with direct marketing tools and document instructions on how to use them in the form of knowledge bases and user manuals
  • Measure & report on effectiveness of product marketing & training efforts
  • Continually improve & implement tools and processes for increasing adoption of our solutions within the company and with our customers

The successful candidate will possess:

  • Extensive experience in promoting & marketing web and mobile applications in the East African context across multiple channels
  • Hands-on experience in training users on the use of novel technologies
  • Experience in managing & mentoring teams of more junior training staff
  • Track record of devising & implementing robust product marketing production processes, training programs and self-help tools for users
  • Excellent problem-solving and communication skills